True Fitness

The True Fitness Story

Frank Trulaske, founder and CEO of TRUE Fitness, has always promoted the same guiding principle of delivering superior products, service and support for our customers, over the last 34 years. This same philosophy has led us to be the global leader in premium cardio equipment for both the commercial and residential markets. Today, our goal as a company is not to sell the most cardio products in the world, but to deliver the world’s best premium equipment for our customer’s health and fitness solutions.

Our equipment has always encompassed the latest technology and safety features since the beginning, giving our customers the very best exercise experience possible with unshakeable peace of mind.

Over the last 34 years, TRUE has made tremendous developments and accomplishments within the fitness industry. Such revolutionary advances include:
• 1981 – TRUE Fitness was founded
• 1991 – Introduced the first treadmill with Heart Rate Control
• 1992 – Introduced the belt tracking guide and offered flex frame/cushioning on treadmills, known as “Soft Select”
• 1995 – Introduced first removable safety key on a treadmill
• 1996 – Introduced HRC Cruise Control feature
• 1998 – Only company to offer a proprietary lubricant (Silex) on treadmills
• 2001 – First to offer orthopedic belts on treadmills
• 2006 – First to offer “Isolate Upper-Body Only” elliptical workout
• 2006 – First to feature “Soft Step” orthopedic footpads on an elliptical
• 2006 – Introduced “Total-Body” workout trainer, known as “Cardio 360”
• 2015 – Introduced the HIT Series with the Traverse and Spectrum.

TRUE’s innovative strides have allowed us to introduce countless developments that continually raise the bar for entire industry.

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  • True Fitness M50 Elliptical

    MSRP: $2,799.00
    Pay as low as $77.75 /month
  • True Fitness PS800 Treadmill w/Soft Select (Demo Model)

    MSRP: $4,199.00 $3,199.00
    You Save: $1,000.00
  • True Fitness Traverse Lateral Trainer

    MSRP: $5,349.00
    Pay as low as $148.58 /month
  • True Fitness TrueStretch 800SS Club (1)

    True Fitness TrueStretch 800SS Club

    MSRP: $2,499.00
    Pay as low as $69.42 /month
  • Pre-Owned True Fitness TSXa Adjustable Stride Elliptical 1

    Pre-Owned True Fitness TSXa Adjustable Stride Elliptical

    MSRP: $4,199.00 $1,699.00
    You Save: $2,500.00
  • True Fitness TrueStretch Golf (1)

    True Fitness TrueStretch Golf

    MSRP: $2,499.00
    Pay as low as $69.42 /month
  • True Fitness ES900 Upright Bike 1

    True Fitness ES900 Upright Bike

    MSRP: $2,199.00
    Pay as low as $61.08 /month
  • True Fitness CS200 Commercial Upright Bike

    MSRP: $2,299.00
    Pay as low as $63.86 /month
  • True Fitness PS50 Step-Thru Recumbent Bike 1

    True Fitness PS50 Step-Thru Recumbent Bike

    MSRP: $1,999.00
    Pay as low as $55.53 /month
  • True Fitness ES700 Recumbent Bike 1

    True Fitness ES700 Recumbent Bike

    MSRP: $2,399.00
    Pay as low as $66.64 /month
  • True Fitness ES900 Recumbent Bike (Self-Generating) 1

    True Fitness ES900 Recumbent Bike (Self-Generating)

    MSRP: $3,199.00
    Pay as low as $88.86 /month
  • True Fitness M50 Treadmill 1

    True Fitness M50 Treadmill

    MSRP: $2,299.00
    Pay as low as $63.86 /month
  • True Fitness Performance 100 Treadmill 1

    True Fitness Performance 100 Treadmill

    MSRP: $3,199.00
    Pay as low as $88.86 /month
  • True Fitness Performance 300 Treadmill 1

    True Fitness Performance 300 Treadmill

    MSRP: $3,599.00
    Pay as low as $99.97 /month
  • True Fitness PS100 Commercial Elliptical

    MSRP: $2,599.00
    Pay as low as $72.19 /month
  • True Fitness PS100 Commercial Recumbent Bike

    MSRP: $2,099.00
    Pay as low as $58.31 /month
  • True Fitness PS100 Commercial Treadmill

    MSRP: $3,199.00
    Pay as low as $88.86 /month
  • True Fitness Quickfit

    MSRP: $3,495.00
    Pay as low as $97.08 /month
  • True Fitness CS200 Commercial Elliptical

    MSRP: $4,199.00
    Pay as low as $116.64 /month
  • True Fitness CS200Commercial Recumbent Bike

    MSRP: $2,699.00
    Pay as low as $74.97 /month
  • True Fitness CS400 Commercial Upright Bike

    MSRP: $2,549.00
    Pay as low as $70.81 /month
  • True Fitness Performance 800 Treadmill w/Soft Select 1

    True Fitness Performance 800 Treadmill w/Soft Select

    MSRP: $4,399.00
    Pay as low as $122.19 /month
  • True Fitness PS900 Commercial Treadmill

    MSRP: $3,999.00
    Pay as low as $111.08 /month
  • True Fitness CS200 Commercial Treadmill

    MSRP: $5,199.00
    Pay as low as $144.42 /month
  • True Fitness CS400 Commercial Elliptical

    MSRP: $4,549.00
    Pay as low as $126.36 /month
  • True Fitness CS400 Commercial Recumbent Bike

    MSRP: $2,949.00
    Pay as low as $81.92 /month
  • True Fitness CS900 Commercial Upright Bike

    MSRP: $3,349.00
    Pay as low as $93.03 /month
  • True Fitness Z5.0 Space Saver Treadmill 1

    True Fitness Z5.0 Space Saver Treadmill

    MSRP: $3,899.00
    Pay as low as $108.31 /month
  • True Fitness CS400 Commercial Treadmill

    MSRP: $5,849.00
    Pay as low as $162.47 /month
  • True Fitness CS900 Commercial Elliptical

    MSRP: $6,749.00
    Pay as low as $187.47 /month
  • True Fitness CS900 Commercial Recumbent Bike

    MSRP: $3,549.00
    Pay as low as $98.58 /month
  • True Fitness Z5.4 Space Saver Treadmill w/Soft Select 1

    True Fitness Z5.4 Space Saver Treadmill w/Soft Select

    MSRP: $4,699.00
    Pay as low as $130.53 /month
  • True Fitness CS650 Commercial Treadmill

    MSRP: $7,649.00
    Pay as low as $212.47 /month
  • True Fitness Excel 900 Treadmill w/Soft Select 1

    True Fitness Excel 900 Treadmill w/Soft Select

    MSRP: $6,199.00
    Pay as low as $172.19 /month
  • True Fitness Spectrum Commercial Elliptical

    MSRP: $7,849.00
    Pay as low as $218.03 /month
  • True Fitness CS900 Commercial Treadmi

    MSRP: $8,449.00
    Pay as low as $234.69 /month
  • True Fitness M30 Elliptical 1

    True Fitness M30 Elliptical

    MSRP: $2,399.00
    Pay as low as $66.64 /month
  • True Fitness Alpine Trainer Commercial Treadmill

    MSRP: $8,149.00
    Pay as low as $226.36 /month
  • True Fitness M50 Elliptical 1

    True Fitness M50 Elliptical

    MSRP: $2,799.00
    Pay as low as $77.75 /month
  • True Fitness PS300 Elliptical 1

    True Fitness PS300 Elliptical

    MSRP: $3,299.00
    Pay as low as $91.64 /month
  • True Fitness ES700 Adjustable Stride Elliptical 1

    True Fitness ES700 Adjustable Stride Elliptical

    MSRP: $4,199.00
    Pay as low as $116.64 /month