True Fitness

The True Fitness Story

Frank Trulaske, founder and CEO of TRUE Fitness, has always promoted the same guiding principle of delivering superior products, service and support for our customers, over the last 34 years. This same philosophy has led us to be the global leader in premium cardio equipment for both the commercial and residential markets. Today, our goal as a company is not to sell the most cardio products in the world, but to deliver the world’s best premium equipment for our customer’s health and fitness solutions.

Our equipment has always encompassed the latest technology and safety features since the beginning, giving our customers the very best exercise experience possible with unshakeable peace of mind.

Over the last 34 years, TRUE has made tremendous developments and accomplishments within the fitness industry. Such revolutionary advances include:
• 1981 – TRUE Fitness was founded
• 1991 – Introduced the first treadmill with Heart Rate Control
• 1992 – Introduced the belt tracking guide and offered flex frame/cushioning on treadmills, known as “Soft Select”
• 1995 – Introduced first removable safety key on a treadmill
• 1996 – Introduced HRC Cruise Control feature
• 1998 – Only company to offer a proprietary lubricant (Silex) on treadmills
• 2001 – First to offer orthopedic belts on treadmills
• 2006 – First to offer “Isolate Upper-Body Only” elliptical workout
• 2006 – First to feature “Soft Step” orthopedic footpads on an elliptical
• 2006 – Introduced “Total-Body” workout trainer, known as “Cardio 360”
• 2015 – Introduced the HIT Series with the Traverse and Spectrum.

TRUE’s innovative strides have allowed us to introduce countless developments that continually raise the bar for entire industry.

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Displaying all 119 results

  • True Fitness PS800 Treadmill w/Soft Select (Demo Model)

    MSRP: $4,199.00 $3,199.00
    You Save: $1,000.00
  • FS-50-Leg-Extension_Curl 1

    FS-50 Leg Extension/Leg Curl

    MSRP: $2,995.00
    Pay as low as $83.19 /month
  • SC1000-Rear-3_4 1

    Full Body Press

    MSRP: $3,750.00
    Pay as low as $104.17 /month
  • FUSE-0100-Leg-Extension 1

    FUSE-0100 Leg Extension

    MSRP: $3,360.00
    Pay as low as $93.33 /month
  • MP-2.0 1

    MP 2.0

    MSRP: $5,540.00
    Pay as low as $153.89 /month
  • SD1000-Leg-Extension_Leg-Curl 1

    SD-1000 Leg Extension/Leg Curl

    MSRP: $3,025.00
    Pay as low as $84.03 /month
  • True Traverse 1

    True Fitness Traverse Lateral Trainer

    MSRP: $5,349.00
    Pay as low as $148.58 /month
  • True Fitness True Stretch 800SS Club

    MSRP: $2,499.00
    Pay as low as $69.42 /month
  • XFT900-Front-3_4 1

    XFT-900 Functional Trainer

  • XFW4400-Front-3_4 1

    XFW-4400 Triceps Seat

    MSRP: $525.00
  • FS-51-Leg_Calf-Press 1

    FS-51 Leg/Calf Press

    MSRP: $3,150.00
    Pay as low as $87.5 /month
  • FT900-Front-3_4 1

    FT-900 Functional Trainer

  • FUSE-0200-Seated-Leg-Curl 1

    FUSE-0200 Seated Leg Curl

    MSRP: $3,822.00
    Pay as low as $106.17 /month
  • SC1005-Rear-3_4 1

    Glute Press

    MSRP: $3,750.00
    Pay as low as $104.17 /month
  • MP-2.5 1

    MP 2.5

    MSRP: $7,020.00
    Pay as low as $195 /month
  • Pre-Owned True Fitness TSXa Adjustable Stride Elliptical 1

    Pre-Owned True Fitness TSXa Adjustable Stride Elliptical

    MSRP: $4,199.00 $1,699.00
    You Save: $2,500.00
  • SD1001-Biceps_Triceps 1

    SD-1001 Biceps/Triceps

    MSRP: $2,825.00
    Pay as low as $78.47 /month
  • TrueStretch_Golf 1

    True Fitness True Stretch 800SS Golf

    MSRP: $2,499.00
    Pay as low as $69.42 /month
  • XFW4700 1

    XFW-4700 Dumbbell Rack

  • SC1010-Rear-3_4 1

    Ab Crunch/Back Row

    MSRP: $3,450.00
    Pay as low as $95.83 /month
  • FS-52-Inner_Outer-Thigh 1

    FS-52 Inner/Outer Thigh

    MSRP: $3,155.00
    Pay as low as $87.64 /month
  • FUSE-0300-Leg-Press 1

    FUSE-0300 Leg Press

    MSRP: $5,376.00
    Pay as low as $149.33 /month
  • MP-3.0 1

    MP 3.0

    MSRP: $7,985.00
    Pay as low as $221.81 /month
  • SD1002-Lat_Row 1

    SD-1002 Lat/Row

    MSRP: $2,825.00
    Pay as low as $78.47 /month
  • SD1003-Leg_Calf-Press 1

    SD-1003 Leg/Calf Press

    MSRP: $3,125.00
    Pay as low as $86.81 /month
  • True Fitness ES900 Upright Bike 1

    True Fitness ES900 Upright Bike

    MSRP: $2,199.00 $1,899.00
    You Save: $300.00
  • XFT-100-Functional-Trainer 1

    XFT-100 Functional Trainer

    MSRP: $4,520.00
    Pay as low as $125.56 /month
  • XFW5000 1

    XFW-5000 Preacher Curl

    MSRP: $880.00
  • FS-53-Lat-Pulldown_Seated-Row 1

    FS-53 Lat Pulldown/Seated Row

    MSRP: $2,955.00
    Pay as low as $82.08 /month
  • FUSE-0400-Inner_Outer-Thigh 1

    FUSE-0400 Inner/Outer Thigh

    MSRP: $4,220.00
    Pay as low as $117.22 /month
  • MP-3.5 1

    MP 3.5

    MSRP: $8,540.00
    Pay as low as $237.22 /month
  • SM1000-Functional-Trainer

    SM-1000 Functional Trainer

    MSRP: $3,520.00
    Pay as low as $97.78 /month
  • True Fitness CS200 Commercial Upright Bike

    MSRP: $2,299.00
    Pay as low as $63.86 /month
  • XFW5300 1

    XFW-5300 Abdominal/Decline Bench

    MSRP: $1,125.00
  • FS-100 1

    FS-100 Functional Trainer

    MSRP: $3,350.00
    Pay as low as $93.06 /month
  • FS-54-Multi-Press 1

    FS-54 Multi-Press

    MSRP: $3,080.00
    Pay as low as $85.56 /month
  • FUSE-0600-Biceps-Curl 1

    FUSE-0600 Biceps Curl

    MSRP: $3,371.00
    Pay as low as $93.64 /month
  • MP-4.0 1

    MP 4.0

    MSRP: $9,900.00
    Pay as low as $275 /month
  • SD1004-Ab_Back 1

    SD-1004 Ab/Back

    MSRP: $2,825.00
    Pay as low as $78.47 /month
  • True Fitness PS50 Step-Thru Recumbent Bike 1

    True Fitness PS50 Step-Thru Recumbent Bike

    MSRP: $1,999.00 $1,749.00
    You Save: $250.00
  • XFW5500 1

    XFW-5500 Lever Row

    MSRP: $1,395.00
  • FS-55-Pec-Fly_Rear-Delt 1

    FS-55 Pec Fly/Rear Delt

    MSRP: $2,980.00
    Pay as low as $82.78 /month
  • FS-70-1

    FS-70 Functional Trainer

    MSRP: $2,625.00
    Pay as low as $72.92 /month
  • FUSE-0700-Shoulder-Press 1

    FUSE-0700 Shoulder Press

    MSRP: $3,927.00
    Pay as low as $109.08 /month
  • SD1005-Multi-Press-600x600 1

    SD-1005 Multi-Press

    MSRP: $3,125.00
    Pay as low as $86.81 /month
  • True Fitness ES700 Recumbent Bike 1

    True Fitness ES700 Recumbent Bike

    MSRP: $2,399.00 $1,999.00
    You Save: $400.00
  • XFW5600 1

    XFW-5600 Roman Bench

    MSRP: $990.00
  • FS-56-Biceps_Triceps 1

    FS-56 Biceps/Triceps

    MSRP: $2,955.00
    Pay as low as $82.08 /month
  • FUSE-0800-Deltoid-Raise 1

    FUSE-0800 Deltoid Raise

    MSRP: $3,355.00
    Pay as low as $93.19 /month
  • True Fitness ES900 Recumbent Bike (Self-Generating) 1

    True Fitness ES900 Recumbent Bike (Self-Generating)

    MSRP: $3,199.00 $2,599.00
    You Save: $600.00
  • XFW5700 1

    XFW-5700 Seated Calf

    MSRP: $1,125.00
  • FS-57-Low-Back_Abdominal 1

    FS-57 Low Back/Abdominal

    MSRP: $2,800.00
    Pay as low as $77.78 /month
  • FUSE-0900-Chest-Press 1

    FUSE-0900 Chest Press

    MSRP: $3,927.00
    Pay as low as $109.08 /month
  • SM-1050-Quickfit-Pro-view-1 1

    SM-1050 Quickfit Pro

    MSRP: $3,495.00
    Pay as low as $97.08 /month
  • True Fitness M50 Treadmill 1

    True Fitness M50 Treadmill

    MSRP: $2,299.00 $2,099.00
    You Save: $200.00
  • XFW6300 1

    XFW-6300 Weight Plate Tree

    MSRP: $505.00
  • FS-60-Leg-Extension 1

    FS-60 Leg Extension

    MSRP: $2,755.00
    Pay as low as $76.53 /month
  • FUSE-1000-Pec-Fly_Rear-Delt 1

    FUSE-1000 Pec Fly/Rear Delt

    MSRP: $4,095.00
    Pay as low as $113.75 /month
  • True Fitness Performance 100 Treadmill 1

    True Fitness Performance 100 Treadmill

    MSRP: $3,199.00 $2,899.00
    You Save: $300.00
  • XFW6400A 1

    XFW-6400 Vertical Knee Raise/Dip

    MSRP: $995.00
  • FS-61-Seated-Leg-Curl 1

    FS-61 Seated Leg Curl

    MSRP: $2,855.00
    Pay as low as $79.31 /month
  • FUSE-1100-Lat-Pulldown 1

    FUSE-1100 Lat Pulldown

    MSRP: $3,948.00
    Pay as low as $109.67 /month
  • True Fitness Performance 300 Treadmill 1

    True Fitness Performance 300 Treadmill

    MSRP: $3,599.00 $2,999.00
    You Save: $600.00
  • True PS100 elliptical 1

    True Fitness PS100 Commercial Elliptical

    MSRP: $2,599.00
    Pay as low as $72.19 /month
  • True Fitness PS100 Commercial Recumbent Bike

    MSRP: $2,099.00
    Pay as low as $58.31 /month
  • True PS100 Treadmill 1

    True Fitness PS100 Commercial Treadmill

    MSRP: $3,199.00
    Pay as low as $88.86 /month
  • True Fitness Quickfit

    MSRP: $3,495.00 $2,999.00
    You Save: $496.00
  • XFW6800 1

    XFW-6800 Smith Machine

    MSRP: $4,120.00
    Pay as low as $114.44 /month
  • FS-64-Chest-Press 1

    FS-64 Chest Press

    MSRP: $2,755.00
    Pay as low as $76.53 /month
  • FUSE-1200-Seated-Row 1

    FUSE-1200 Seated Row

    MSRP: $3,822.00
    Pay as low as $106.17 /month
  • True CS200 elliptical 1

    True Fitness CS200 Commercial Elliptical

    MSRP: $4,199.00
    Pay as low as $116.64 /month
  • True CS200 recumbent bike 1

    True Fitness CS200 Commercial Recumbent Bike

    MSRP: $2,699.00
    Pay as low as $74.97 /month
  • True CS400 upright bike 1

    True Fitness CS400 Commercial Upright Bike

    MSRP: $2,549.00
    Pay as low as $70.81 /month
  • True Fitness Performance 800 Treadmill w/Soft Select 1

    True Fitness Performance 800 Treadmill w/Soft Select

    MSRP: $4,399.00 $3,899.00
    You Save: $500.00
  • True PS900 Treadmill 1

    True Fitness PS900 Commercial Treadmill

    MSRP: $3,999.00
    Pay as low as $111.08 /month
  • XFW7000A 1

    XFW-7000 Flat Bench

    MSRP: $525.00
  • FS-65-Shoulder-Press 1

    FS-65 Shoulder Press

    MSRP: $2,800.00
    Pay as low as $77.78 /month
  • FUSE-1300-Low-Back-Extension 1

    FUSE-1300 Low Back Extension

    MSRP: $3,255.00
    Pay as low as $90.42 /month
  • True CS200 Treadmill 1

    True Fitness CS200 Commercial Treadmill

    MSRP: $5,199.00
    Pay as low as $144.42 /month
  • True CS400 elliptical 1

    True Fitness CS400 Commercial Elliptical

    MSRP: $4,549.00
    Pay as low as $126.36 /month
  • True CS400 recumbent bike 1

    True Fitness CS400 Commercial Recumbent Bike

    MSRP: $2,949.00
    Pay as low as $81.92 /month
  • True CS900 upright bike 1

    True Fitness CS900 Commercial Upright Bike

    MSRP: $3,349.00
    Pay as low as $93.03 /month
  • True Fitness Z5.0 Space Saver Treadmill 1

    True Fitness Z5.0 Space Saver Treadmill

    MSRP: $3,899.00 $3,399.00
    You Save: $500.00
  • XFW7100A 1

    XFW-7100 Supine Press Bench with Plate Holders

    MSRP: $1,175.00
  • FUSE-1400-Abdominal 1

    FUSE-1400 Abdominal

    MSRP: $3,423.00
    Pay as low as $95.08 /month
  • True CS400 Treadmill 1

    True Fitness CS400 Commercial Treadmill

    MSRP: $5,849.00
    Pay as low as $162.47 /month
  • True CS900 elliptical 1

    True Fitness CS900 Commercial Elliptical

    MSRP: $6,749.00
    Pay as low as $187.47 /month
  • True CS900 recumbent bike 1

    True Fitness CS900 Commercial Recumbent Bike

    MSRP: $3,549.00
    Pay as low as $98.58 /month
  • True Palisade Climber 1

    True Fitness Palisade Climber

  • True Fitness Z5.4 Space Saver Treadmill w/Soft Select 1

    True Fitness Z5.4 Space Saver Treadmill w/Soft Select

    MSRP: $4,699.00 $4,099.00
    You Save: $600.00
  • XFW7200A 1

    XFW-7200 Incline Press Bench with Plate Holders

    MSRP: $1,390.00
  • FUSE-1500-Triceps-Pushdown 1

    FUSE-1500 Triceps Pushdown

    MSRP: $3,423.00
    Pay as low as $95.08 /month
  • True CS650 Treadmill 1

    True Fitness CS650 Commercial Treadmill

    MSRP: $7,649.00
    Pay as low as $212.47 /month
  • True Fitness Excel 900 Treadmill w/Soft Select 1

    True Fitness Excel 900 Treadmill w/Soft Select

    MSRP: $6,199.00 $5,599.00
    You Save: $600.00
  • True Spectrum elliptical 1

    True Fitness Spectrum Commercial Elliptical

    MSRP: $7,849.00
    Pay as low as $218.03 /month
  • XFW7500 1

    XFW-7500 Flat/Incline/Decline Bench

    MSRP: $850.00
  • FUSE-1700-Rotary-Torso 1

    FUSE-1700 Rotary Torso

    MSRP: $3,305.00
    Pay as low as $91.81 /month
  • True CS900 Treadmill 1

    True Fitness CS900 Commercial Treadmi

    MSRP: $8,449.00
    Pay as low as $234.69 /month
  • True Fitness M30 Elliptical 1

    True Fitness M30 Elliptical

    MSRP: $2,399.00 $2,049.00
    You Save: $350.00
  • XFW7800-Rear-3_4 1

    XFW-7800 Leg Press

    MSRP: $5,125.00
    Pay as low as $142.36 /month
  • FUSE-1800-Horizontal-Leg-Curl 1

    FUSE-1800 Horizontal Leg Curl

    MSRP: $3,425.00
    Pay as low as $95.14 /month
  • True Alpine Runner 1

    True Fitness Commercial Alpine Runner

    MSRP: $8,149.00
    Pay as low as $226.36 /month
  • True Fitness M50 Elliptical 1

    True Fitness M50 Elliptical

    MSRP: $2,799.00 $2,449.00
    You Save: $350.00
  • XFW7900 1

    XFW-7900 Power Rack with Plate Holders

    MSRP: $2,025.00
    Pay as low as $56.25 /month
  • FUSE-04000-Chin-Dip 1

    FUSE-4000 Weight Assisted Chin/Dip

    MSRP: $4,723.00
    Pay as low as $131.19 /month
  • True Fitness PS300 Elliptical 1

    True Fitness PS300 Elliptical

    MSRP: $3,299.00 $2,999.00
    You Save: $300.00
  • XFW8100 1

    XFW-8100 Half Rack with Plate Holders

    MSRP: $2,025.00
    Pay as low as $56.25 /month
  • True Fitness ES700 Adjustable Stride Elliptical 1

    True Fitness ES700 Adjustable Stride Elliptical

    MSRP: $4,199.00 $3,699.00
    You Save: $500.00
  • XFW8200 1

    XFW-8200 3-Way Press Bench with Plate Holders

    MSRP: $1,915.00
    Pay as low as $53.19 /month
  • XFW8300 1

    XFW-8300 Dual Sided Half Rack

    MSRP: $3,850.00
    Pay as low as $106.94 /month
  • SF1000-Flat_Incline-Bench 1

    SF-1000 Flat/Incline Bench

    MSRP: $525.00
  • SF1010-Ab-Bench 1

    SF-1010 Ab Bench

    MSRP: $475.00
  • Dumbell-Rack 1

    SF-1050 Dumbbell Rack

    MSRP: $625.00
  • FS-20-Flat_Incline_Decline-Bench 1

    FS-20 Flat/Incline/Decline Bench

    MSRP: $575.00
  • FS-21-Abdominal-Crunch-Bench 1

    FS-21 Abdominal Crunch Bench

    MSRP: $575.00
  • FS-22-Low-Back_Abdominal-Bench 1

    FS-22 Low Back/Abdominal Bench

    MSRP: $910.00
  • FS-23-Knee_Raise_Dip_Chin-Station 1

    FS-23 Knee Raise/Dip/Chin Station

    MSRP: $965.00
  • FS-24-3-Tier-Flat-Tray-Dumbell-Rack 1

    FS-24 3-Tier Flat Tray Dumbbell Rack

    MSRP: $665.00
  • FS-30-Smith-Machine 1

    FS-30 Smith Machine

    MSRP: $2,850.00
    Pay as low as $79.17 /month